What Will It Take?
Organized by the Chicago Foundation for Women (CFW), "What Will It Take?" is a statewide anti-violence campaign funded by the State of Illinois and is the first of its kind. We began working with CFW on quantitative and qualitative research, while simultaneously developing a year-long marketing plan, an identity and a mood for the campaign. Our efforts empowered the client with invaluable insight and they ecstatically awarded us the entire campaign.