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Cat Rental Store

Caterpillar has a massive network of equipment dealers serving many regions globally. They needed a unified digital storefront that positioned Cat Rental and their dealers as the best choice for rental and used equipment.

My Role: Creative Direction
My Team: Zack WebbChristine Cheptra Hull, Donnie YoungJoel Estrada, Patrick Futtner, Samantha Dietz

 
 

 

THREE THINGS

The value of the equipment lies in proximity, availability, and expert assistance from a dealer.

The dealer-customer relationship can be further enhanced with consistent experiences regardless of their region or channels.

Due to the urgent nature of their need, the optimal rental solution is often the best available at the time.

 
 

 
 

HOME PAGE

Rental customers have a job to get done. Enhanced personalization and search capabilities enable them to find what they need quickly.

 
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PRODUCT FAMILY LISTING PAGE

A customer can shop by selecting what they need and where, so a dealer is assigned and their fleet inventory will display with pricing. But they can also shop without a dealer.

 
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PRODUCT DETAIL PAGE

It was essential that customers could quickly and easily add products to a "request cart" and send to their dealer for quotes and further assistance.

 
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