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HealthPartners Digital Strategy

HealthPartners provides both care and insurance across the northern midwest. As their network was expanding, they struggled to build a unified brand and digital presence. We designed a new customer-facing web experience and design system to connect their care brands and improve how their customers find care.

My Role: Creative Direction
My Team: Jason LewandowskiDonnie Young, Puja Shah Kartan, Illi Fernandez, Jen Marquez, Alissa Avigan, Tiffany Mo, Nayana Srivastava

 
 

 

THREE THINGS

The value of the equipment lies in proximity, availability, and expert assistance from a dealer.

The dealer-customer relationship can be further enhanced with consistent experiences regardless of their region or channels.

Due to the urgent nature of their need, the optimal rental solution is often the best available at the time.

 
 

 
 

HOME PAGE

Rental customers have a job to get done. Enhanced personalization and search capabilities enable them to find what they need quickly.

 
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PRODUCT FAMILY LISTING PAGE

A customer can shop by selecting what they need and where, so a dealer is assigned and their fleet inventory will display with pricing. But they can also shop without a dealer.

 
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PRODUCT DETAIL PAGE

It was essential that customers could quickly and easily add products to a "request cart" and send to their dealer for quotes and further assistance.

 
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